With Google’s new Hummingbird update Social Media no longer helps your rankings- so why are we still tweeting, posting, and attacking social media like it is our job? We are following the social media advice, hiring social media managers and spending hours to make sure our pages all come up first.
First, lets back up. A Quick History: Postal Service started in Persia around 550 B.C.- the start of it all! Online Social Media has been around for longer than some users have been alive. Back in the 90’s we saw geocities and six degrees come out. In the late 90’s and early 2000’s all the “cool kids” had AOL instant messenger- those updates about where on campus you were totally rocked.
Since then Social Media has EXPLODED. Apparently humans are social ( forget Simon and Garfunkel telling us “I am a rock, I am an island”). In addition to social media sites, there are hundreds of sites to help you plan, schedule, and sift through your social media updates. It can be intimidating.
Off the top of my head, here are the social media outlets I could name in 1 minute, how many can you name? How many do you use?
Facebook- Do you have a personal page? How about a business page? Are you following your customers? Interacting with them?
Twitter – Tweet several times a day to stay in the feed where your followers can see you.
LinkedIn – Get your connections to follow your business and update this page weekly.
Vine – Great for making movies (and movies help your SEO).
Pinterest – Not for every business- 80% female, so who is your target audience?
Path – I would describe this as a streamlined combination of facebook/instagram/and twitter. Mobile only interface.
StumbleUpon – I have lost a whole hour here once.
Reddit- Per Wiki “is a social news and entertainment website where registered users submit content in the form of links or text posts. Users then vote each submission “up” or “down” to rank the post and determine its position on the site’s pages. Content entries are organized by areas of interest called “subreddits”.”
Snapchat – Be quick! You send a message or picture to followers, who can only see it briefly.
Blogger – Google+ blog share
YouTube – Google likes you to have a youtube channel, and link it to your Google+ page!
Flikr – Picture Sharing
Google+ This will help you in local search result. CLAIM your page, get a My Business page. Google shows 7 “answers” in local search, you want to be one of them!
Tumbler – Photo and Blog Sharing
del.icio.us – Per Wiki “Delicious (formerly del.icio.us) is a social bookmarking web service for storing, sharing, and discovering web bookmarks.”
Foursquare – Claim and manage your business page- customers can review you.
Meetup – If you have events this is a great place to post them.
digg- per Wiki “a news aggregator with an editorially driven front page, aiming to select stories specifically for the Internet audience such as science, trending political issues, and viral Internet issues.”
Yelp – Like google+ customers can review you and you need to claim your listing.
Friendster – Social Gaming Site (one to block at work perhaps).
Vimeo – another great video share site with 22 million+ members . Vimeo is an anagram of Movie (very cool).
Slideshare – if you aren’t ready to make a video for your company, make a PowerPoint and this site will count it as a video!
Want to read an e-book to help you make your social media plan? We found a great one (catchy title too). Tweet Naked. If you aren’t up to committing to a whole book, Social Media Examiner has a list of top 10 social medial blogs to help you along and a quick blog with basic steps to managing social media.
Peachtree Offices recently asked our customers if they knew about the social media pages we had during a networking event in hopes that they would like or follow us- how do you gain followers? I should note that asking for and paying for likes is frowned upon by Google (as is paying for Google Reviews).
Wondering about Social Media and SEO? Matt Cutts may be able to help you:
That quick list isn’t even HALF of what is out there- comment with your favorites, or ones I missed. Try the one minute challenge and see how many you can name!